Vision
To enhance lives through recreation, sport and belonging
Mission
To create transformative experiences through sport & recreation that support growth, wellbeing and connection across our campus and community
Values
People-centered, Inclusive, Excellence, Integrity & Pride
McMaster Athletics & Recreation is proud to share our 2025–2030 Strategic Plan – a roadmap that reflects where we’re headed and what we want people to feel when they engage with sport and recreation at McMaster University.
Our vision is simple: to enhance lives through recreation, sport and belonging. Everything in this plan comes back to that idea, creating spaces and experiences where people can grow, connect, and feel well. This strategic plan was shaped through meaningful consultation, listening, and collaboration with students, student-athletes, alumni, campus partners, and trusted members of our Marauder community.
This launch is the beginning of the next phase: implementation. To ensure accountability and transparency, we are committing to bi-annual updates every year for the duration of this plan – each May and December – so our community can see the progress we’re making and the outcomes we’re driving.
Thank you for helping shape this plan and for being part of our Athletics & Recreation community. We’re excited for what’s ahead, and we’re committed to building it together.
Keenan Jeppesen
Director, Athletics & Recreation
To realize our vision, this strategic plan defines our pillars and priorities.
Well-Being for All
Promote holistic wellness and active living for the communities we serve.
Leader in Varsity Athletics
Champion an environment that fosters development of student-athletes and staff to achieve competitive success.
Connected Communities
Build, strengthen and celebrate relationships within and beyond the university community.
Exceptional Spaces
Develop and maintain high-quality facilities that enhance user experience and support diverse communities.
Operational Excellence
Achieve and maintain high standards in all operational aspects to ensure stability and sustainability.
Progression will be measured through the following measurable achievements
- Become a leader in student-centred recreational programming
- Be engaged as a valued campus partner in well-being
- Strengthen our university partnerships in research and academics
- Facilitate positive growth in student-athlete experiences
- Develop & sustain high-performance programs that compete for championships annually
- Establish leadership in hosting high performance sport events
- Welcome a thriving alumni program
- Build a recognized presence on campus and in the local community
- House an engaged student community in athletics and recreation programs and events
- Complete a facility and equipment life cycle plan for financial sustainability
- Optimize space utilization based on student and community needs
- Develop a compelling case for new facilities including aquatics centre and field house
- Demonstrate financial sustainability
- Facilitate an engaged and supported work culture
- Support continuous improvement through innovative strategies
